Birra Peja

What began as a young German’s dream in 1971 transformed into a dynamic entity under new ownership in 2006.

This change ushered in a wave of investments, modernization, and a steadfast commitment to quality, propelling Birra Peja to the pinnacle of Kosovo’s beer market. Birra Peja’s Success is rooted in pristine ingredients, including spring -sourced water and high-quality malt. State-of-the-art machinery from renowned producers like Crohn’s, Gaia, KHS, and Cidel places Birra Peja brewery among the region’s most modern.

With an annual production capacity of 100 million liters, Birra Peja stands as a testament to quality and innovation. In brewing, offering, Birra Peja has a range of beer variations, each more tasteful than the other. In addition to that, the brewery has also expanded its range to the production natural water, energy drink, as well as the production of soft Sola drinks, which until 2023, it was produced under the license of Heineken. Sola Brand is the leader in the juice industry in Kosovo and region. In 2023, the brewery purchased the trademarks of Sola from Heineken, adding as its own brand in brewery’s portfolio.

Within just one year, Sola Brand has planned to be developed in Sola 100 % juices in the whole range of packaging and flavours. Its mission is to expand the brand innovation in the juice industry by giving the customer various options to choose from.